ChangeOVR
When it came to branding ChangeOVR, we knew the work had
to communicate integrity. As a filter replacement company, the trust of the consumer is everything. We reinforced this through ChangeOVR's logo, website, and packaging with a sleek, high-contrast, technical look.
Agency: Hallaron Advertising
Client: ChangeOVR
Role: Lead Designer
Customers visiting changeOVR's website are looking to replace their faulty filter ASAP. We made sure the pathway to their replacement filter was clear, bold, and before the fold.
In order to differentiate from the typical industry norms characterized by dated and complex designs, we strategically crafted our packaging to create a striking visual impact. The new boxes have a standout presence, and when placed on shelves, form an enticing wall of red that captures attention and sets them apart from the competition.
Credits:
Creative Director: Kelley Cain